Cultivating Teams and Culture with Rebecca Panico, Media Strategy and Planning, Hilton

It takes an inspired leader to cultivate a positive and high-performing team culture.

Rebecca Panico, senior director of global media strategy and planning at Hilton, is an incredibly talented leader known for developing high-performing teams. She is responsible for leading the global media strategy for Hilton’s enterprise and 18 trading brands. 

In this episode, we discuss: 

• How Agency life prepared her for the Brand side of the business
• Why cultivating culture is at the center of her leadership style
• Her approach to removing barriers and creating the capacity for her teams to achieve
• What she looks for when interviewing talent
• How she keeps her career fresh

Show Guest: 

As Senior Director of Global Media Strategy & Planning at Hilton, Rebecca Panico is responsible for leading the global media strategy for Hilton’s enterprise and 18 trading brands. 

Rebecca and her team are focused on building insight-driven, integrated media strategies that build brands and drive business results. 

Rebecca is a seasoned marketer with 20+ years of experience building global brands and driving performance through high-impact, omnichannel mass media across the customer journey. 

Before Hilton, Rebecca oversaw mass media strategy for Capital One, where she led several key media initiatives across the company's B2B and Consumer Bank lines of business, including the national media rollout of their digital direct bank. 

A graduate of Wagner College with a degree in Marketing, Rebecca lives in Purcellville, VA, also known as VA’s wine country, with her husband and daughter. She is an avid traveler, baker, and self-proclaimed karaoke master. Follow her on LinkedIn HERE

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Jill Griffin is dedicated to enhancing workplace life by guiding leaders in shaping their next chapter, elevating their well-being, intentionality, and overall impact.

Jill's executive coaching, strategy, workshop facilitation, and innovation have generated multi-millions in revenue for the world's largest agencies, start-ups, and well-known brands. Her strategic expertise and perceptive insights drive success for individuals and organizations alike. Jill collaborates with individuals, teams, and organizations to nurture high-performance cultures, enabling leaders to achieve growth.

Visit JillGriffinCoaching.com for more details on:

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